Why Designers Are Going Direct-to-Consumer
The pandemic accelerated the trend of designers going direct-to-consumer, which had already been in motion for years. The shift is unlocking the freedom to their decision about what they create, how much is produced, how it’s shipped, when it’s delivered, and what it should cost.
Meet the Top Three Fashion Graduates that Launched Swimwear Lines in 2021
With schools and studios closed and access to materials limited, the students had to rely on themselves during their senior year, finding different ways to cope.
Natalie Lim Suarez on her Love of Vintage & her Latest Collaboration with Swim and Resort Wear brand Maiyo London
Natalie Lim Suarez of Natalie Off Duty is ready to tackle the swimwear world. Her novel swim collaboration managed to divert our thinking away from the fashion world's cookie-cutter perfectionism, and make it invigorating.
The Sedated Pace of Fashion’s Inclusivity
As turmoil permeates through the entire country, it is paramount to submit our lives and industries to self-inspection. How are we actually affecting change?
PARAISO Meets the Co-Founder of Hunza G, Georgiana Huddart
When Georgiana Huddart and the original founder of Hunza G, Peter Meadows relaunched the womenswear label in 2015, they were starting from zero.
It's up to Brands to Lead the Sustainability Agenda: MARYSIA Launches “Swimclean”
MARYSIA designer Marysia Dobrzanska Reeves launched her first swim collection made from sustainable fabric this March. Sustainability is a major topic of conversation in the fashion industry at the moment, and it’s a movement that has pressing momentum behind it.
Celebrating Women with Rebecca Cohen
Today, we are featuring petitePARADE’s story that honors two forces who prove that women can do it all. Influenced by women and becoming mothers, these two very-important-females have cultivated famed brands for women and children alike. Take note, this is what power looks like kids…
Bankruptcy. An incurable symptom?
Shivers. If retail giants of yore and present alike are filing, or preparing to file, for bankruptcy – what is the lone brand to expect?
Your New Office (Or Lack Thereof): A play by Covid-19
Wistfully thinking about your office desk? Its hieroglyphic mess that only you can decipher? The comfy chair that leans just the right amount? Consider them nostalgic remnants of a not-so-distant past.
The Modeling Shift: A Career Persevering or Disappearing?
Modeling. A vocation truly affected by the current state of affairs in the world. Nevertheless, models and their agencies are uniting in an effort to push through, not only their livelihoods, but the vision of the fashion industry at large.
The Protein of It All: Survive and Thrive as a Brand Amidst the Chaos
Is my company going to survive? You will find it easier, and more importantly truer, to observe from a perspective of why. Why is my company going to survive? To answer that question, you’d have to look into your practices and self. Be honest – why does your brand deserve to survive?
Reshaping the approach. Define Profitable Trends to Reduce the Waste.
Outlining profitable trends, to reduce sampling and manufacturing items that consumers don't want to buy, will be more important than ever. When looking for new product ideas, designers need to think how many will actually become bestsellers. are known companies adapting to new processes, or startups given the spotlight for their disruptive approach.
Face to Face with Maria Buccellati, Global Brand Developer for Faith Connexion
Today we are going through a very difficult time. We had to change drastically and reduce our team and supplies. We even sold our Fall/Winter collections that we are still not been able to produce because all the manufactures are close
Are You Ready for Generation Z - The Next Wave of Shoppers?
Times of the brand leading the consumer are soon to become a thing of the past, usurped by the new generation using companies and their products however they deem meaningful.
The Future of Conventions, Fashion Weeks and Trade Shows.
Karina, the founder of Stitchlab, a talent incubator showcasing the best curation of Latin American designers in the US, invited PARAISO’s Creative Director, Natalija Dedic Stojanovic, and Catalina Hernandez Bernal, Fashion Export Manager of ProColombia to an insightful interview via @stitchlabmia IG Live.
Paraiso to support “2 Day International Summit” by Fashinnovation
Paraiso will join forces with Fashinnovation to advocate for a united fashion industry and share the messaging of “Fashion Is to LOVE”. The 2 day summit will promote the concept of solidarity, respect, innovation, and collaboration…
How is The Coronavirus Crisis Affecting Fashion Students
Hannah Myers, a senior at The Fashion Institute of Technology (FIT) and the winner of Paraiso UpCycle Challenge is one of many students that won’t be able to present their collections at their annual graduate shows.