Like many countries in Latin America, Colombia has a rich culture in terms of art and its artisans. Because of its history, the country developed a strong economy with established designers that have their own local boutiques and loyal clients,” said Kelly Talamas in 2016 for BoF, then newly appointed creative director of Vogue Mexico and Vogue Latin America.

We’ve definitely leaned into some of the channels and marketing strategies that we were merely testing at one point.

Although the world’s largest marketing event for the swimwear and resort wear industry presented next year’s collections in a smaller and socially-distanced capacity, the creativity and trendsetting at PARAISO proved to be anything but diminutive.

Numerous times we spoke of the future of the industry, and what is to come. Our conversation began bilaterally, but soon turned into an observation. A sense of awe overwhelmed the interactive Zoom meeting, as Jutta Kurz, founder and CEO, demonstrated the possibilities of theCxn, a curated and fully interactive virtual showspace which connects buyers and designers, amplifying their retail business on a global scale.

PARAISO further increases the effort for pushing the boundaries of innovative and forward-thinking fashion by collaborating with The Diigitals, and showcasing one of the most influential black designers to watch this year, as recently stated by WWD - Claude Kameni of Lavie by CK.

Serious, yet genuinely fun. Illustrates the atmosphere of our rivetingly meandering and podcast-worthy conversation with the two inspiring founders of Dos Gardenias, Brighdie Grounds and Dorothy Day

Why does the swimwear industry, across its spectrum, appear to be very… binary?

Email is an often underrated, yet very powerful marketing tool for increasing brand awareness and driving customer engagement. Brands are aware of this, and eager to succeed quickly.

As turmoil permeates through the entire country, it is paramount to submit our lives and industries to self-inspection. How are we actually affecting change?

The global swimwear market was at the constant growth fueled by a multitude of factors. With no clear market leader, dozens, if not hundreds, of brands crowded into the category, making it hard to stand out.

Wistfully thinking about your office desk? Its hieroglyphic mess that only you can decipher? The comfy chair that leans just the right amount? Consider them nostalgic remnants of a not-so-distant past.

Modeling. A vocation truly affected by the current state of affairs in the world. Nevertheless, models and their agencies are uniting in an effort to push through, not only their livelihoods, but the vision of the fashion industry at large.

Is my company going to survive? You will find it easier, and more importantly truer, to observe from a perspective of why. Why is my company going to survive? To answer that question, you’d have to look into your practices and self. Be honest – why does your brand deserve to survive?

Times of the brand leading the consumer are soon to become a thing of the past, usurped by the new generation using companies and their products however they deem meaningful.

“I’ve been in quarantine alone (with my cat) since my boyfriend got stuck in Peru, so I decided to add some rituals to my daily routines so I can have something to look forward to.

Paraiso will join forces with Fashinnovation to advocate for a united fashion industry and share the messaging of “Fashion Is to LOVE”. The 2 day summit will promote the concept of solidarity, respect, innovation, and collaboration…

Working from home, or WFH, can feel like a bliss, or the abyss. We got in touch with some of our favorite swimwear designers and asked them to share their routine and how they stay productive and sane in this strange and unprecedented situation.

Miami Beach is a place where the moment you land you feel exhilarated and relaxed, somehow at the same time. It's the perfect hedonistic escape with Instagram worthy views of crystalline waters