Like many countries in Latin America, Colombia has a rich culture in terms of art and its artisans. Because of its history, the country developed a strong economy with established designers that have their own local boutiques and loyal clients,” said Kelly Talamas in 2016 for BoF, then newly appointed creative director of Vogue Mexico and Vogue Latin America.

We’ve definitely leaned into some of the channels and marketing strategies that we were merely testing at one point.

Although the world’s largest marketing event for the swimwear and resort wear industry presented next year’s collections in a smaller and socially-distanced capacity, the creativity and trendsetting at PARAISO proved to be anything but diminutive.

Following the success of the inaugural edition, the PARAISO UpcCycle Challenge is back for a second chapter. Created to raise awareness on fashion sustainability by UpCycling dead stock fabrics from international swimwear designers, this year

PARAISO further increases the effort for pushing the boundaries of innovative and forward-thinking fashion by collaborating with The Diigitals, and showcasing one of the most influential black designers to watch this year, as recently stated by WWD - Claude Kameni of Lavie by CK.

Serious, yet genuinely fun. Illustrates the atmosphere of our rivetingly meandering and podcast-worthy conversation with the two inspiring founders of Dos Gardenias, Brighdie Grounds and Dorothy Day

Why does the swimwear industry, across its spectrum, appear to be very… binary?

Email is an often underrated, yet very powerful marketing tool for increasing brand awareness and driving customer engagement. Brands are aware of this, and eager to succeed quickly.

As turmoil permeates through the entire country, it is paramount to submit our lives and industries to self-inspection. How are we actually affecting change?

The global swimwear market was at the constant growth fueled by a multitude of factors. With no clear market leader, dozens, if not hundreds, of brands crowded into the category, making it hard to stand out.

Wistfully thinking about your office desk? Its hieroglyphic mess that only you can decipher? The comfy chair that leans just the right amount? Consider them nostalgic remnants of a not-so-distant past.

Modeling. A vocation truly affected by the current state of affairs in the world. Nevertheless, models and their agencies are uniting in an effort to push through, not only their livelihoods, but the vision of the fashion industry at large.

Is my company going to survive? You will find it easier, and more importantly truer, to observe from a perspective of why. Why is my company going to survive? To answer that question, you’d have to look into your practices and self. Be honest – why does your brand deserve to survive?

Outlining profitable trends, to reduce sampling and manufacturing items that consumers don't want to buy, will be more important than ever. When looking for new product ideas, designers need to think how many will actually become bestsellers.  are known companies adapting to new processes, or startups given the spotlight for their disruptive approach.

Today we are going through a very difficult time. We had to change drastically and reduce our team and supplies. We even sold our Fall/Winter collections that we are still not been able to produce because all the manufactures are close

No, we’re not curing COVID-19 with CBD, despite some outlandish statements you can find on the internet today. Nevertheless, CBD remains a proven remedy for numerous ailments on a wide scale, and more testing is being done daily ever since the FDA eased regulations in 2015.

“I’ve been in quarantine alone (with my cat) since my boyfriend got stuck in Peru, so I decided to add some rituals to my daily routines so I can have something to look forward to.

Karina, the founder of Stitchlab, a talent incubator showcasing the best curation of Latin American designers in the US, invited PARAISO’s Creative Director, Natalija Dedic Stojanovic, and Catalina Hernandez Bernal, Fashion Export Manager of ProColombia to an insightful interview via @stitchlabmia IG Live.