Year in Review with PQ Swimwear Owner and CEO Amber Delecce-Forge.

PQ Swimwear Owner and CEO Amber Delecce-Forge

PQ Swimwear Owner and CEO Amber Delecce-Forge

Remember in the past, when you couldn’t wait for the year to end and half-joked that it was the worst year ever? Let’s just say you spoke too soon. This was arguably a worse year across the board, but here’s the silver lining: a difficult year that’s seen staggering unemployment and countless shuttered businesses also became a stage for certain causes to shine, and reevaluation all around.

PARAISO quickly connected with few of our favorite brands to hear their thoughts.

What was your biggest lesson learned from 2020 for PQ Swimwear?

I think the largest lesson I learned was to never give up. We had some really hard financial months and several months of uncertainty. The team here in the USA and Colombia were all amazing team players they did everything they could to save money, modify collections, and learn new roles to make it through this tough year. They all inspired me.

As a brand, what are you most excited about for next year?

I am most excited about the anticipated “boom” come spring!! Meaning the vaccine and spring and people traveling… we all can’t wait to turn that corner and feel everyone will be traveling so swim will be in high demand.

Name one Item from PQ Swim that you would include in everyone’s holiday shopping list.

I love this cozy fleece item. It is perfect for lounging or traveling. It is one of my favorite new pieces!

 
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Year in Review with Cynthia Rowley.

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10 Clever Holiday Marketing Strategies.