"Discover how resilience and adaptability shape our response to life's challenges, from nature's unpredictability to industry shifts. Inspired by Charles Darwin’s timeless words, this blog post explores the lessons learned from wildfires in Los Angeles and a bold decision to revolutionize Miami Swim Week. Dive into stories of overcoming adversity, embracing change, and thriving in a world where evolution is key to survival.

"Be grateful, Natalija. Now! Be grateful." I can't shake these words or the moment from my mind. It was a chilly day in Costa Rica, and I was with my best friend, Marija, at Tabacón, near the Arenal Volcano. As we soaked in the hot springs, surrounded by the beauty of nature, she kept reminding me to be thankful.

How swiftly the tides can turn in this industry! I must admit, I had a goal for the platform we’d been cultivating for years. While I always recognized its significance for growth and connections, my thoughts were predominantly centered on one pressing question: what else does the industry need?

The last two weeks of September have been a whirlwind, starting in London and sweeping right into Milan. Officially, I was there for meetings — both with up-and-coming labels and established brands — but really, the pulse of Milan Fashion Week was impossible to resist. London has its own charm

On a sun-soaked May morning in Miami Beach, the city buzzed with the energy of Swim Week. PARAISO had just kicked off its 20th edition the night before, and despite the lingering echoes of the festivities, my mind was already racing ahead — a blessing and