REDEFINING MIAMI SWIM WEEK WITH PARAISO
In July 2018, PARAISO widely known as Miami Swim Week opened its doors in Miami Beach to unveil a brand new breed of experiential festival that creatively united the world’s favorite fashion, wellness, beauty and lifestyle brands. After 20 years of evolution since its inception in 2004, the event has become a dynamic celebration of innovation and style, transforming into a multi-day fashion fair that is centralized in Collins Park and extends throughout the surrounding areas of South Beach.
EXPOSURE
Allows designers to showcase their work to influential audiences, increasing their visibility and potential market reach.
NETWORKING
Enables brands to build valuable relationships, exchange ideas, and collaborate with key players in the fashion industry.
KEY INDUSTRY INSIGHTS
PARAISO helps participants understand current trends, consumer preferences, and market dynamics to shape their future strategies.
OUR STORY
UNIQUELY ELEVATED AND UNIFIED EVENT
PARAISO champions the core values of innovation, originality and discovery through must-see events, imaginative activations, exclusive launches, runway presentations, and collaborations in design, music, wellness, art and social media. With over 50 events in three days, PARAISO brought a uniquely elevated, unified event showcase to the globally recognized Miami scene. Content from the festival quickly went viral, with event imagery capturing the world’s attention. Runway shows with top designers and style-setting supermodels and celebrities, educational panels with respected business leaders, cutting-edge fitness and wellness programming and art exhibits, surprise music performances with headlining talent and pop-up conceptual retail experiences — PARAISO has something to engage everyone.
FEAUTURED IN
MUSIC
FASHION
WELLNESS
PARAISO SOCIAL
VIP dinners and private cocktail events.
Cocktail hours, dinners and afterparties are essential to any well-rounded event week. PARAISO will play an integral role in the coordination of events both small and large. Nightlife events will complement the Walk and Display presentations to ensure the least amount of overlap. Retailers, press and influencers should feel at ease rather than rushing from one event to the next.
PARAISO MUSIC
Surprise and delight events and performances.
From the exclusive guest lists to the over-the-top entertainment to the unforgettable stories, PARAISO Live will feature live events and performances that will energize the Miami scene, bringing your brand to life. We’ll partner with THE most in-demand talent to ensure will be the one of hottest cultural moments of the year.
PARAISO FASHION
High-impact runway shows.
Runway experience at PARAISO fashion captures the world’s attention and takes its breath away, all while revitalizing the landscape of fashion and challenging the traditional standard of beauty on the runways. Our vision is always one of inclusivity and diversity, to best cater to the vast audience of consumers who look to us to get excited about what the latest looks are for resort and swim fashions.
PARAISO WELLNESS
Fitness and Wellness activations.
PARAISO will team up with an established wellness platform THE RETREAT MIAMI and gather the brightest minds of the wellness industry to curate an unforgettable experience that moves your physical wellbeing beyond just simply working out to a more measured, long-term approach. The burden of expectations is behind you. Join us and learn how to slow down.