THE 21ST ANNUAL PARAISO MIAMI SWIM WEEK FEATURED A PACKED SCHEDULE WITH HIGHLY ANTICIPATED RUNWAY SHOWS, SATELLITE EVENTS, COCKTAIL HOURS, DESIGNER BRUNCHES, MEDIA PREVIEWS, POP-UP SHOPS, AND THE INAUGURAL HONORS NIGHT FOR SWIMWEAR ICONS HALL OF FAME.
Paraiso Miami Swim Week, (the official licensed Swim Week of Miami), kicked off with SIHOF, an incredible night to honor the extraordinary talent, dedication, and impact of individuals who made a significant mark on the Swimwear industry.
PARAISO electrified Miami Beach with key designers at the PARAISO runway tent like Oceanus, Oséree, Monday Swimwear, and the Runway Debut for Megan thee Stallion’s new swimwear line, launched this May. We also hosted off-site events, pop-ups, designer brunches, and exciting after parties from May 28th - June 1st across multiplie venues throughout Miami Beach, including The Bass Museum, MILA, 1111 Lincoln Rd, Tala Beach, The Shelborne by Proper, Nikki Beach, The Plymouth Hotel, and The Ritz-Carlton, South Beach.
The events started a day earlier than usual in the PARAISO Runway Tent to shine a light on Vogue Mexico and Latin America. They hosted an exclusive pop-up experience, followed by a collective runway show featuring a new wave of Latin-owned designers curated by Karla Martinez De Salas, Editor In Chief at Vogue Mexico and Latin America. The runway show opened with Sinesia Karol, followed by SER x Andrea Agudelo, Castañer, Bee Surreal by Lola, and California Dream Montage to create the perfect mix of elegant, bold, artistic, and futuristic looks.
These kick-off events were just the beginning, as the next four days were filled with captivating activities and high-fashion excitement.
THURSDAY, MAY 29
PARAISO Miami Swim Week officially opened with a chic media preview poolside at The Ritz-Carlton, South Beach. Guests sipped Hampton Water rosé and sampled SPF from Aspen Islanders while checking out collections from standout brands like Palondre the Label, Page Beach, Zemra Swim, America & Beyond, and D29 by Gabriela Berlingeri with the beach as their backdrop. D29 introduced their newly launched swim collection alongside their iconic jewelry and accessories. Peixoto hosted our PARAISO Press & Buyer group for brunch at Motek, South Beach.
Monday Swimwear, by Natasha Oakley and Devin Brugman, showcased their Summer 2025 Collection at the PARAISO Runway tent in Collins Park. The collection was a celebration of modern femininity and highlighted easy yet sophisticated styles. “Tunics and sarongs become more than simply easy layering pieces. Sculptural dresses offer unmatched elegance. The collection offers versatility that allows individual style to shine, yet is always chic.” - Miami Living Magazine
Megan Thee Stallion walked the runway for her debut swim brand Hot Girl Summer by Megan Thee Stallion. The rapper’s swimwear line will be in partnership with Walmart, available in stores across the country and online for a limited time. Bold neons, ultra-metallics, high cut hips, and sexy cut-outs are key for Hot Girl Swim. The energy in the room was undeniable as the models strutted down the runway in the standout collection.
We had the pleasure of welcoming Salty Mermaid to PARAISO Miami Swim Week on designer SJ’s birthday! What an unforgettable way to celebrate. With runway stars like Priscilla Ricart, Sofia Jamora, and Alexa Collins, the brand unveiled a collection that radiated female empowerment, confidence, and bold style.
Oh Polly was back at PARAISO for another season, and they did it again! Oh Polly brought sparkle and shine to the runway along with their signature bold colors, perfectly fitted bikinis, and functional details like detachable waist chains, reversible bikini bottoms, and mesh maxis to create a truly wearable collection for a modern resort wardrobe.
FRIDAY, MAY 30
Agua Bendita hosted our PARAISO Press Trip for brunch and presented their newest collection at La Grande Boucherie’s newly opened Miami location. While Dippin’ Daisy’s took over Tala Beach at the 1 Hotel for an afternoon runway show and social hour, complete with Lalo Tequila, a gelato cart, and gifts from brands like Kosas, Culture Pop, and Ettika. Later that evening, Kulani Kinis hosted their cocktail hour at Soho Beach House with signature drinks, playful scrunchies, and a build-your-own goodie bag bar! Ocean Drive toasted their July/August issue with cover star Devin Brugman at the iconic Kimpton Surfcomber Hotel with a stunning runway show featuring Get Gorgie and Liliana Montoya Swim swimwear lines on Friday night.
At 1111 Lincoln Rd, the CUPSHE runway featured a star-studded cast including Kelsey Anderson, The Bachelor winner and Cupshe's newest brand ambassador, body positive model Iskra Lawrence, Love Island USA's JaNa Craig, Vanderpump Rules star Brittany Cartwright, Summer House's Lexi Wood, The Golden Bachelorette Joan Vassos, Love Island UK's Grace Jackson, influencer sisters Sophia and Aurora Culpo, and Love is Blind's Jessica Vestal. CUPSHE celebrated its 10th anniversary with a retro-futurist theme on the runways and in the event space.
At the PARAISO Runway tent in Collins Park, the night was heating up with designers SHAN and Leslie Amon. SHAN celebrates its 40th anniversary with a chic runway lineup on Friday. The tailor-focused Canadian resort wear label presented looks that exuded modern femininity and elevated coastal luxury. Leslie Amon had her custom wrapped MINI USA convertible inspired by her iconic sunset print placed at the tent doors before her stunning runway show. Leslie Amon’s ‘The After Sun’: a sunrise‑inspired swimwear show celebrated joy, femininity, rebellion, and freedom. The palette highlighted fiery corals, dawn‑washed pinks, and shimmering pearlescent shades.
MONTCE took over Casa Faena on Friday night and stunned the runway with their 70’s 70s-inspired collection. The show kicked off with a few burgundy looks, further supporting the already brewing burgundy summer trend. Speaking of trends, MONTCE hit all of the season’s major details, sleek satins, retro-inspired prints & silhouettes, swim shorts and skirts, and old-school polkadots on a brown baselayer. After the show, MONTCE hosted a fashionable crowd for their Friday night afterparty with celebrity and influencer guests, including Lexi Wood, Olivia Flowers, Jenn Tran, and Larsa Pippen.
SATURDAY, May 31
Saturday morning began with movement during the Allegra Paris x Luli Fama Workout Class at Nikki Beach. Allegra Paris’s high-energy Bikini Body class started the morning with guests outfitted in custom Luli Fama athleisure. Following the class, we headed to Luli Fama’s Designer Brunch at Abbalé with our top-tier PARAISO hosted editor and buyer group. Later in the day, Arielle from Rielli hosted an aesthetic lunch and collection preview at The Ritz-Carlton, South Beach at Zaytinya by José Andrés Group.
Moving to Dilido Beach Bar at The Ritz-Carlton, South Beach, SIGAL unveiled the Resort 2026 collection, “Mirage”, with a vibrant, sun-drenched palette and beachy, breezy silhouettes. Sigal is known for her hand-painted textiles and sustainable fabrics, and this collection focused on watercolor prints in sun-faded hues of clay, amethyst, and golden ochre. Speaking of sunsets, Devon Windsor hosted a cocktail party Saturday night at the newly renovated Shleborne by Proper. The poolside event was a beautiful celebration for Devon with fun cocktails, pastel hues, and a live singer to set the mood. The Sholborne by Proper also hosted Casa Bollare gifting hub and the Stichlab pop-up during Miami Swim Week.
Saturday night at the PARAISO Runway tent turned heads with another custom-wrapped MINI USA Countryman to highlight the wavy patterns and pink hues on the AZULU runway. At the poetic @azuluoficial runway show, everything spoke to each other harmoniously, honoring sophistication, fragility, and femininity. Luli Fama followed the show with incredible energy. The show opened and closed with a choreographed dance number, and in between, there was a full range of looks in their signature bright colors and bold patterns, balanced with the perfect touch of elegant classics. Osereé made their PARAISO debut to close out Saturday Night at the tent with their runway show, titled La Passerella. From a tribute to Italian Summers, a celebration of 1970s, and the spirit of Studio 54, Oseree, known for their Italian craftsmanship with a fresh, feminine edge, made a statement at PARAISO Miami Swim Week.
Arielle from Rielli continued her busy Swim Week Saturday with a rooftop influencer-focused cocktail party at Uma House Hotel. While Luli Fama closed out their stacked schedule with an afterparty at the Saxony Bar & Lounge in the Faena Hotel.
SUNDAY, JUNE 2
Sunday morning started bright and early with LaCroix’s Sunrise yoga class at The Ritz-Carlton, South Beach. Guests were gifted workout sets from Left on Friday, LaCroix yoga mats and swag, and had an endless flow of the new sparkling water mystery flavor, Sunshine. After the early morning workout, we headed to MILA for brunch with our hosted editor & buyer group.
The VoLo Foundation and Syrena Swim kicked off the final day at the PARAISO tent. Sustainability, climate awareness, and fashion came together on the runway during Syrena Swimwear’s latest collection, Walk for Wildlife, where each of the 16 elegant designs by Mila Miskovic spotlighted the urgent plight of endangered species and the need to protect our planet’s natural resources. Learn more about the cause at volofoundation.org.
The Spotlight Swimwear Collective featured 3 innovative designers: Aventura Swimwear, BOLDE Wetsuits, and Mariella Swimwear. Followed by Oceanus to close out our 2025 runway season! Debuting at PARAISO Oceanus, partnered with SOJOS Vision to present Sol del Trópico, an inspired luxury collection that celebrated tropical elegance, sun-kissed opulence, and marine artistry. Founder and creative director Hannah Attalah gave us ornate beading, hand-embroidered, recycled textiles, and high-gloss finishes. Partnering with Oceanus for their first-ever runway collaboration, SOJOS debuted its Palm Reverie eyewear capsule. The collection featured coordinated colorways, marine-inspired motifs, and sustainably crafted frames made from recycled ocean plastic and materials.
Celebrating the week and the amazing teams that bring it all to life, PARAISO Miami Beach, Wilhelmina, and CONTRA wrapped Miami Swim Week at Casa Neos with the South Beach skyline as the night’s backdrop. We’d like to extend a most heartfelt THANK YOU to everyone who joined us at PARAISO this year and contributed to the magic that is Miami Swim Week. We can’t wait to see you again next year!
Along with the support of the Miami Beach Visitor and Convention Authority, this season PARAISO Miami swim week official partners included Kevin Murphy, LaCroix Sparkling Water, CoverGirl, NAUTICA Fragrance, Icelandic Glacial, New York Makeup Academy, Google Fiber, Lalo Tequlia, Blacklane, Toty, Basil Hayden, and MINI USA, among others*
SWIMWEAR ICONS HALL OF FAME: HONOR’S NIGHT 2025
PARAISO Miami Swim Week introduced the inaugural Honors Night for the Swimwear Icons Hall of Fame, hosted by Sports Illustrated Swimsuit Cover-star and Entrepreneur, Camille Kostek. SIHOF highlights the trailblazers who have not only redefined the industry standards but also inspired us all through their incredible work. This year’s Honorees included Cultural Icon: Megan Thee Stallion, Media Icon: Mj Day, New Media Icons: Natasha Oakley & Devin Brugman, and Sustainable Design Icon: Amahlia Stevens. By highlighting the legacy of swimwear icons, we not only celebrate the evolution of swimwear culture but also promote a united effort in the fight against skin cancer. The Sun Safe & Confident Initiative, launched by the Swimwear Icons Hall of Fame (SIHOF) and supported by Toty, promotes sun safety and confidence in your own skin.
”I’m proud to support the Swimwear Icons Hall of Fame and together launch the ‘Sun Safe & Confident’ initiative to help people everywhere protect their glow and feel iconic at every age.” - Sofia Vergara, Founder of Toty”
