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FOUNDER’S TAKE No.1

NATALIJA DEDIC STOJANOVIC | MIAMI BEACH | 9.4.24

On a sun-soaked May morning in Miami Beach, the city buzzed with the energy of Swim Week. PARAISO had just kicked off its 20th edition the night before, and despite the lingering echoes of the festivities, my mind was already racing ahead — a blessing

FOUNDER’S TAKE NO.3
PARAISO Miami Swim Week™ PARAISO Miami Swim Week™

FOUNDER’S TAKE NO.3

How swiftly the tides can turn in this industry! I must admit, I had a goal for the platform we’d been cultivating for years. While I always recognized its significance for growth and connections, my thoughts were predominantly centered on one pressing question: what else does the industry need?

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Australian Designers at Paraiso Miami Swim Week: Navigating Success in Swimwear and Resort Fashion
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Australian Designers at Paraiso Miami Swim Week: Navigating Success in Swimwear and Resort Fashion

As Miami Swim Week approaches, a notable trend is emerging: a wave of Australian designers are looking to grow their businesses in the swimwear and resortwear categories. While Australia has long been recognized for its contributions to beach fashion, recent challenges in the domestic market have prompted many brands to look for opportunities abroad, particularly in vibrant cities like Miami Beach.

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DALE MCCARTHY: THE STORY BEHIND BONDI BORN’S RISE TO SUSTAINABLE LUXURY
PARAISO Miami Swim Week™ PARAISO Miami Swim Week™

DALE MCCARTHY: THE STORY BEHIND BONDI BORN’S RISE TO SUSTAINABLE LUXURY

Dale McCarthy, the founder of BONDI BORN, embarked on her entrepreneurial journey driven by a passion for creativity and a commitment to quality swimwear. After years spent in advertising and media, she set out to carve a niche in the luxury swimwear market, focusing on sustainability. “It took three years and remains the backbone of our business today,” she shares about the intensive research and development phase that led to the launch of BONDI BORN, now a staple in top luxury retailers.

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THE ICONIC LINEUP OF SWIM WEEK’S TOP RUNWAY STARS
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THE ICONIC LINEUP OF SWIM WEEK’S TOP RUNWAY STARS

Modeling at PARAISO Miami Swim Week is about much more than just showcasing clothing. Today’s models are blending fashion with activism, lifestyle, and entrepreneurship in ways that previous generations could only dream of.

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THE FUTURE OF SWIMWEAR: INNOVATIONS AHEAD
PARAISO Miami Swim Week™ PARAISO Miami Swim Week™

THE FUTURE OF SWIMWEAR: INNOVATIONS AHEAD

The swimwear industry is rapidly evolving with new textile innovations that combine style, performance, and sustainability. From recycled materials to smart fabrics that enhance wellness, and even aromatherapy-infused designs,

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TRENDTALK | SAND & SKIN
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TRENDTALK | SAND & SKIN

The "Sand & Skin" color story is emerging as a key swimwear trend for SS25, blending warm neutrals with soft skin tones, creating a natural, sun-kissed palette. Alongside this, crochet cover-ups solidify their place

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FOUNDER’S TAKE NO.2
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FOUNDER’S TAKE NO.2

The last two weeks of September have been a whirlwind, starting in London and sweeping right into Milan. Officially, I was there for meetings — both with up-and-coming labels and established brands — but really, the pulse of Milan Fashion Week was impossible to resist. London has its own charm

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FOUNDER’S TAKE No.1
PARAISO Miami Swim Week™ PARAISO Miami Swim Week™

FOUNDER’S TAKE No.1

On a sun-soaked May morning in Miami Beach, the city buzzed with the energy of Swim Week. PARAISO had just kicked off its 20th edition the night before, and despite the lingering echoes of the festivities, my mind was already racing ahead — a blessing and

Read More
"My Skin Story" by Georgia Gibbs
PARAISO Miami Swim Week™ PARAISO Miami Swim Week™

"My Skin Story" by Georgia Gibbs

Let me introduce myself, my names Georgia Gibbs, I’m an activist for self love and female empowerment, the founder of JOY by Georgia Gibbs my wellness app encouraging health to start with the mind and follow with the body.

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