NEWS & TREND STORIES
MIAMI SWIM WEEK UPDATES
FOUNDER’S TAKE
NATALIJA DEDIC STOJANOVIC | MIAMI BEACH
A collection of stories celebrating culture, creativity, and community with Natalija Dedic Stojanovic, the visionary behind Paraiso Miami Swim Week. Through her monthly newsletters, Natalija shares an insider’s perspective on the evolution of Swim Week, from its vibrant beginnings to its global cultural resonance. Each edition invites readers into her world—offering behind-the-scenes stories, reflections on iconic moments, and insights into emerging trends. Join Natalija as she chronicles her journey, weaving together the inspirations of fashion, gratitude, and connection that define Paraiso Miami Swim Week.
FOUNDER’S TAKE NO.5
"Discover how resilience and adaptability shape our response to life's challenges, from nature's unpredictability to industry shifts. Inspired by Charles Darwin’s timeless words, this blog post explores the lessons learned from wildfires in Los Angeles and a bold decision to revolutionize Miami Swim Week. Dive into stories of overcoming adversity, embracing change, and thriving in a world where evolution is key to survival.
PARAISO Beauty Trends: HOLIDAY HUES
Embrace the magic of bold eye colors like classic reds and blues, fiery fuchsias, and shimmering silvers or icy whites for a festive touch. Complete the look with a statement lip—think bright pinks or vivid reds—for a pop of modern luxury that exudes celebration
Arielle’s Authentic Journey with Rielli
Arielle’s Authentic Journey with Rielli: Discover how Arielle Baril turned her passion for design into the globally renowned swimwear brand Rielli. From styling Kim Kardashian to earning a Forbes 30 Under 30 spot, Arielle’s story of authenticity, ethical production, and timeless design inspires entrepreneurs everywhere. Explore Rielli’s stunning collections, creative campaigns from Greece to Morocco, and the founder’s vision for the future, including exciting resort-wear expansions and artistic collaborations.
HIGHLIGHTING ART ON THE SAND
Art Basel Miami Beach has transformed the sands into a stage for innovative, thought-provoking installations that blend art, nature, and environmental awareness. Highlights include the life-sized elephant sculptures of The Great Elephant Migration (2023), Sebastian Errazuriz’s AI-powered labyrinth Maze (2023), and Leandro Erlich’s sand-covered car installation Order of Importance (2019), which raised awareness of the climate crisis. Other notable activations include Theo Jansen’s wind-powered Strandbeests (2014), Saint Laurent’s sunrise-inspired gallery with Sho Shibuya (2021), and Visionaire 65 FREE (2015), which democratized art by offering free posters from 36 contemporary artists. Each activation reflects the unique fusion of creativity and coastal storytelling that defines Art Basel.
TRENDTALK | HIGH-CONTRAST
The timeless black-and-white swimwear combo is taking center stage this season, reimagined with a modern twist that exudes quiet luxury and effortless elegance. High-contrast details like piping and trim, bold color blocking, and soft femme accents such as floral appliqués and dainty bows elevate the look beyond the basics.
FOUNDER’S TAKE NO.4
"Be grateful, Natalija. Now! Be grateful." I can't shake these words or the moment from my mind. It was a chilly day in Costa Rica, and I was with my best friend, Marija, at Tabacón, near the Arenal Volcano. As we soaked in the hot springs, surrounded by the beauty of nature, she kept reminding me to be thankful.
PARAISO Beauty Trends: POPPY GIRL
Blush takes on new life with, a trend setting the tone for a fresh, youthful glow in beauty. Inspired by Sigal at PARAISO Miami Swim Week, this look highlights Miami’s rising influence on fashion & beauty.
NATHAN GILBERT ON REDEFINING LUXURY SWIMWEAR:Inside SHAN's Bold Vision
Discover Nathan Gilbert's vision for SHAN, blending bold designs, sustainability, and modern luxury in the 2025 swimwear & resort collections.
TRENDTALK | Opalescence
Opalescence swimwear trend: LOEWE's mother-of-pearl details and oceanic hues bring luxe shimmer and ethereal elegance to this season's styles.
FOUNDER’S TAKE NO.3
How swiftly the tides can turn in this industry! I must admit, I had a goal for the platform we’d been cultivating for years. While I always recognized its significance for growth and connections, my thoughts were predominantly centered on one pressing question: what else does the industry need?
Australian Designers at Paraiso Miami Swim Week: Navigating Success in Swimwear and Resort Fashion
As Miami Swim Week approaches, a notable trend is emerging: a wave of Australian designers are looking to grow their businesses in the swimwear and resortwear categories. While Australia has long been recognized for its contributions to beach fashion, recent challenges in the domestic market have prompted many brands to look for opportunities abroad, particularly in vibrant cities like Miami Beach.
DALE MCCARTHY: THE STORY BEHIND BONDI BORN’S RISE TO SUSTAINABLE LUXURY
Dale McCarthy, the founder of BONDI BORN, embarked on her entrepreneurial journey driven by a passion for creativity and a commitment to quality swimwear. After years spent in advertising and media, she set out to carve a niche in the luxury swimwear market, focusing on sustainability. “It took three years and remains the backbone of our business today,” she shares about the intensive research and development phase that led to the launch of BONDI BORN, now a staple in top luxury retailers.
THE ICONIC LINEUP OF SWIM WEEK’S TOP RUNWAY STARS
Modeling at PARAISO Miami Swim Week is about much more than just showcasing clothing. Today’s models are blending fashion with activism, lifestyle, and entrepreneurship in ways that previous generations could only dream of.
THE FUTURE OF SWIMWEAR: INNOVATIONS AHEAD
The swimwear industry is rapidly evolving with new textile innovations that combine style, performance, and sustainability. From recycled materials to smart fabrics that enhance wellness, and even aromatherapy-infused designs,
TRENDTALK | SAND & SKIN
The "Sand & Skin" color story is emerging as a key swimwear trend for SS25, blending warm neutrals with soft skin tones, creating a natural, sun-kissed palette. Alongside this, crochet cover-ups solidify their place
ISABELLA ESPINOSA’S VISION FOR BAOBAB IS INSPIRED BY THE SUSTAINABILITY REVOLUTION
What’s in Oleema’s bag?
THE SUNSCREEN – Sunscreen is always a must for me. Supergoop has an incredible and diverse line for everything from a setting spray sunscreen to
FOUNDER’S TAKE NO.2
The last two weeks of September have been a whirlwind, starting in London and sweeping right into Milan. Officially, I was there for meetings — both with up-and-coming labels and established brands — but really, the pulse of Milan Fashion Week was impossible to resist. London has its own charm
FOUNDER’S TAKE No.1
On a sun-soaked May morning in Miami Beach, the city buzzed with the energy of Swim Week. PARAISO had just kicked off its 20th edition the night before, and despite the lingering echoes of the festivities, my mind was already racing ahead — a blessing and
"My Skin Story" by Georgia Gibbs
Let me introduce myself, my names Georgia Gibbs, I’m an activist for self love and female empowerment, the founder of JOY by Georgia Gibbs my wellness app encouraging health to start with the mind and follow with the body.
PARAISO Meets the Co-Founder of Hunza G, Georgiana Huddart
When Georgiana Huddart and original founder Peter Meadows relaunched Hunza G, they were starting from zero. The label, which first made waves in the ‘80s with the iconic cutout mini dress worn by Julia Roberts in Pretty Woman, had not produced swimwear for nearly 25 years. “