Arielle’s Authentic Journey with Rielli
HIGHLIGHTING SUCCESS: BRAND SPOTLIGHT No. 4
Arielle, the visionary behind the globally recognized swimwear brand Rielli, has transformed her hobby into a thriving business by staying true to her authentic design philosophy. Reflecting on her journey, she shared, “As a designer, it can be hard to create things that everyone loves; therefore, I feel more comfortable producing pieces that I genuinely love and wear myself. It is never really about pleasing a large group of people, but designing so authentically that your niche finds you.” This authenticity, paired with creative campaigns shot in stunning locations like Greece and Morocco, has propelled Rielli into the spotlight. "Learning about different cultures and places has really sparked my creativity and design process," she added. The brand’s commitment to ethical production, featuring timeless, limited pieces, has further distinguished Rielli in the fast-paced fashion industry.
One of the pivotal moments in Rielli’s rise was styling Kim Kardashian in swimsuits for her 40th birthday trip in 2020. This milestone was followed by placements in Sports Illustrated Swimsuit editions, worn by models such as Olivia Dunne and Brooks Nader. These high-profile moments amplified the brand's presence and validated Arielle's vision of creating swimwear that merges timeless design with modern appeal.
Arielle’s hard work and innovative designs earned her a spot on Forbes’ 30 Under 30 list in Miami for 2023, a recognition she described as "an honor to say the least." Looking ahead, Arielle envisions expanding Rielli’s resort-wear collection and debuting an exciting collaboration with a local artist. As she says, “My goal is to elevate the brand and use the platform to spread love and creativity.”
“My best piece of advice to young entrepreneurs is to be okay with the idea of starting when you’re not fully ready. You will never have all of the resources at your disposal and you have to make the most with whatever you do have.”
—Arielle Baril, Founder of RIELLI
