PARAISO MIAMI SWIM WEEK CELEBRATED ITS 20TH ANNIVERSARY WITH AN ACTION-PACKED SCHEDULE WITH OVER 50 RUNWAY SHOWS, PRESENTATIONS, EXPERIENCES, PARTIES, AND POP-UPS.
PARAISO Miami Swim Week, the world’s largest event for swim and resort wear industries, hosted its highly anticipated 20th season, welcoming over 10,000 guests throughout the week. Celebrating innovative design, inclusivity, diversity, and sustainability, PARAISO Miami Swim Week featured a packed schedule of runway shows, including new and veteran labels, alongside exciting experiences, pop-ups, activations, parties, and industry-focused conference, Summer Fashion Summit.
After moving the PARAISO program to June in 2023 in response to a market shift, PARAISO successfully set new dates for the entire industry. This year, it once again felt like a family gathering. From May 30th to June 2nd at the luxurious Collins Park tent, PARAISO Miami Swim Week hosted various fashion shows, pop-ups, and auxiliary experiences. the program stretched across multiple venues throughout miami beach, including W South Beach, Soho Beach House, The Plymouth South Beach, Esmé Hotel, KLAW Miami, MILA Members Lounge, The Miami Beach EDITION, as well as The Miami Design District.
WEDNESDAY, MAY 29
Miami Swim Week launched in style with the Shan x select Models party at Byblos, setting a glamorous tone for the days ahead. the celebration was followed by an exclusive media dinner at KLAW Miami, where PARAISO hosted SWIMWEAR editors and journalists gathered for an evening of fine dining and fashion. These kick-off events were just the beginning, as the next four days were filled with captivating activities and high-fashion excitement.
THURSDAY, MAY 30
Day 1 of PARAISO officially COMMENCED with a chic media dinner hosted by Covergirl and Sally Hansen. selected VIPs and journalists headed to the Plymouth Hotel to enjoy beauty and bites poolside. The SUMMER evening provided a perfect backdrop for mingling and set the atmosphere buzzing with anticipation for the week’s upcoming shows and events.
The fashion festivities kicked off with captivating runway shows at the PARAISO fashion tent featuring Draw on Swim and Hunting Hue, both brands owned by talented Australian photographer, Bec. designs featuring Bec's photography transferred onto swimwear embodied the lively atmosphere and energy of Miami Swim Week.
colombian designer Azulu captivated audiences with unique silhouettes and INTRICATE details. the runway concluded with stunning ready-to-wear looks from Adriana Fernandez. The night concluded at miami’s hottest new venue, beybey, in collaboration with Next Models. we toasted to the start of swim week with bubbles provided by Lallier Champagne.
FRIDAY, MAY 31
Day 2 of PARAISO unfolded with a plethora of unforgettable experiences. From lively brunches to engaging pop-ups, insightful industry talks, and captivating presentations, the day was a whirlwind of excitement. Leading swimwear brands took center stage with their runway shows, while vibrant afterparties kept the energy high. Across Miami Beach, events captured the essence of summer and fashion in a flawless fusion.
The day kicked off with Casa Bollare VIP gifting house, providing glam and swag to top influencers of swim week. the morning continued with a fun poolside presentation by Nike Swim at the rooftop of Esmé, adding a dynamic twist to the day's lineup.
keeping us active, Allegra Paris led a powerful fitness class for Heroine Sport at The Reserve, showcasing the perfect fusion of fashion and fitness. The event was attended predominantly by models, all dressed in see-now-buy-now activewear looks by Heroine Sport, adding a chic touch to their workout routines.
THROUGHOUT all FOUR DAYS of paraiso, MIAMI DESIGN DISTRICT CELEBRATED SWIM WEEK AND SUMMER SHOPPING WITH rag & bone IN-STORE PARTY, BAOBAB POP UP AT ELLE’S BOUTIQUE, MONTCE WELLNESS CLASS hosted by joja , AND THE RHODE BOOTH.
starting the afternoon strong, Dippin’ Daisy’s treated influencers to an exclusive fashion presentation poolside at the plymouth, setting the scene for a day filled with style and innovation. Meanwhile, Colombiamoda made its grand debut in the US market with a vibrant event featuring music, networking, Colombian fashion, and insightful panel discussions.
Over at the PARAISO fashion tent, the Swim Up-cycle Challenge x Istituto Marangoni Miami, supported by Sharpie Creative Markers, crowned another deserving winner. under the mentorship of Agua Bendita, Rotem Bensaadon crafted two stunning looks from the brand’s dead stock fabric, earning a first place title and scholarship prize.
over at the south beach hotel’s enchanting courtyard, beloved Miami-based designer, Sigal, unveiled her latest collection full of sunset hues and stunning patterns.
a radiant display of classic, elegant, and stylish designs by SHAN, the esteemed Canadian brand kicked of friday evening at the paraiso fashion tent followed by the unveiling of the luxurious swimwear and resort wear collection by Sinesia Karol. These showcases unquestionably stole the spotlight, captivating the audience with their extraordinary craftsmanship and fit. Sinesia's ongoing inspiration from her garden and the natural world continues to infuse her creations with a distinct vitality and effortless beauty.
As social media leads the charge in influencer marketing, familiar faces and social media stars strutted the runway for Oh Polly Swim. Having the brand’s ambassadors live on the runway truly brought their campaigns to life at paraiso.
SATURDAY, JUNE 1
As we powered through day 3, Nigerian brand Andrea Iyamah whisked us away into an immersive wonderland, setting the stage for an unforgettable experience AT SOHO BEACH HOUSE’s rooftop, ocho. The air was alive with music and VIP guests, including the ever-glamorous Chanel Iman.
Meanwhile, just a few floors down at the Beach bar, Soho House joined forces with Perfect Moment to unveil their new swimwear collection. This British lifestyle brand, already famed as a trendsetter in skiwear, has elegantly expanded into the swimwear market, continuing to make waves in fashion.
Kulani Kinis made a splash at The Plymouth, seamlessly blending fashion and fun in true Aussie style. with hampton water rosÉ flowing, a sea of pink hues set the scene and atmosphere buzzing with vibrant energy. it was truly the ultimate poolside paradise.
The day continued with runway shows, each infused with buzzy energy and attendees rushing from one photo-op to the next. The liveliness of Miami Swim Week was always a thing, but this year everyone was kept at the edge of their seat with the number of must-see shows and events. fashion shows from PQ SWIM, LULI FAMA, and CHLOE ROSE swimwear marked Saturday at the Paraiso fashion tent. . The day wrapped up with a fun-filled bowling party featuring Wilhelmina models decked out in Beach Bunny looks at the miami beach edition, perfectly blending style and playfulness.
Naomi Newirth continues to design with instinct that separates ACACIA from the chaos of evolution— underscoring the reality of what it feels like to truly wear a garment, especially swim. Newirth’s personal style is well-established, a combination of consistent, easy-wearing silhouettes that seamlessly blend femininity with utilitarianism. The Resort 2025 Collection stands out with thoughtful color and fabric choices, showcasing muted purples, grays, deep greens, oranges, and vibrant neon. Designed for women of all ages, the collection balances practicality and sophistication while incorporating prints inspired by nature and geometry. Beyond her signature swim silhouettes, Newirth introduces crochet designs, earth-minded cotton shirred dresses, and an expanded denim collection, that has quickly become a staple in her personal closet.
SUNDAY, JUNE 2
PARAISO Miami swim week concluded with a spectacular day 4, brimming with must-see runway presentations and activations. ed hardy forever brought funky y2k vibes to soho beach house. tooth charms, bikini EMBROIDERY, and retro tattoos complimented the iconic brand’s rebirth of their swimwear line. The festivities continued at the rooftop cinema on Lincoln Road, where Maaji premiered their “resort stories” short film. This cinematic experience was seamlessly followed by a daylight runway show, setting a lively tone for the day ahead. Meanwhile, AUSTRALIAN powerhouse seafolly hosted a beautiful brunch and presentation at nikki beach. the collection showcased costal themes and gorgeous co-ords.
Leslie Amon, the epitome of jet-setting glamour, brought her collection to the PARAISO fashion tent, presented by Covergirl. Renowned for her chic and sophisticated swimwear, Amon's collection effortlessly combined luxury with playful elegance. Models, clad in Arezzo shoes, showcased a kaleidoscope of vibrant hues, each piece capturing the essence of summer.
to finish out our closing night at paraiso, LA-based brand, axil swim, brought a youthful and energetic vibe to the miami heat. influencer stars joy corrigan, iskra lawrence, katie austin, and brooks nader stole the runway strutting for cupshe, followed by the ultimate celebration of swim week at moxy’s como como lounge. it was an unforgettable 5 days of celebrating paraiso miami swim week’s 20th anniversary.
Along with the support of the Miami Beach Visitor and Convention Authority, this season PARAISO Miami swim week official partners included Kevin Murphy, La Croix, CoverGirl, Sally Hansen, NAUTICA Fragrance, Sharpie Creative Markers, OTR cocktails, Beam Suntory, Icelandic Glacial, AREZZO, Pura Vida Miami, and New york Makeup Academy, among others*
SUMMER FASHION SUMMIT
Day 3 and 4 of Paraiso Miami Swim Week started with Summer Fashion Summit. The 2nd annual two-day conference celebrated innovative ideas and brought together top national industry players from the field of swimwear, resort wear fashion, and driving forces in sustainability solutions. This intimate summit, held on June 1-2 at Miami Beach Convention Center in collaboration with SwimShow consisted of three sessions of panel discussion and masterclasses on each day, exploring current trends across summer fashion, sustainability, marketing and communications, with a lineup of visionary leaders spanning the fields of design, business, publishing, technology, media, and PR.
