PARAISO MIAMI SWIM WEEK CELEBRATED ITS 20TH ANNIVERSARY WITH AN ACTION-PACKED SCHEDULE WITH OVER 50 RUNWAY SHOWS, PRESENTATIONS, EXPERIENCES, PARTIES, AND POP-UPS.
PARAISO Miami Swim Week, the world’s largest event for swim and resort wear industries, hosted its highly anticipated 20th season, welcoming over 10,000 guests throughout the week. Celebrating innovative design, inclusivity, diversity, and sustainability, PARAISO Miami Swim Week featured a packed schedule of runway shows, including new and veteran labels, alongside exciting experiences, pop-ups, activations, parties, and industry-focused conference, Summer Fashion Summit.
After moving the PARAISO program to June in 2023 in response to a market shift, PARAISO successfully set new dates for the entire industry. This year, it once again felt like a family gathering. From May 30th to June 2nd at the luxurious Collins Park tent, PARAISO Miami Swim Week hosted various fashion shows, pop-ups, and auxiliary experiences. the program stretched across multiple venues throughout miami beach, including W South Beach, Soho Beach House, The Plymouth South Beach, Esmé Hotel, KLAW Miami, MILA Members Lounge, The Miami Beach EDITION, as well as The Miami Design District.
WEDNESDAY, MAY 29
Miami Swim Week launched in style with the Shan x select Models party at Byblos, setting a glamorous tone for the days ahead. the celebration was followed by an exclusive media dinner at KLAW Miami, where PARAISO hosted SWIMWEAR editors and journalists gathered for an evening of fine dining and fashion. These kick-off events were just the beginning, as the next four days were filled with captivating activities and high-fashion excitement.








THURSDAY, MAY 30
Day 1 of PARAISO officially COMMENCED with a chic media dinner hosted by Covergirl and Sally Hansen. selected VIPs and journalists headed to the Plymouth Hotel to enjoy beauty and bites poolside. The SUMMER evening provided a perfect backdrop for mingling and set the atmosphere buzzing with anticipation for the week’s upcoming shows and events.









The fashion festivities kicked off with captivating runway shows at the PARAISO fashion tent featuring Draw on Swim and Hunting Hue, both brands owned by talented Australian photographer, Bec. designs featuring Bec's photography transferred onto swimwear embodied the lively atmosphere and energy of Miami Swim Week.








colombian designer Azulu captivated audiences with unique silhouettes and INTRICATE details. the runway concluded with stunning ready-to-wear looks from Adriana Fernandez. The night concluded at miami’s hottest new venue, beybey, in collaboration with Next Models. we toasted to the start of swim week with bubbles provided by Lallier Champagne.












FRIDAY, MAY 31
Day 2 of PARAISO unfolded with a plethora of unforgettable experiences. From lively brunches to engaging pop-ups, insightful industry talks, and captivating presentations, the day was a whirlwind of excitement. Leading swimwear brands took center stage with their runway shows, while vibrant afterparties kept the energy high. Across Miami Beach, events captured the essence of summer and fashion in a flawless fusion.
The day kicked off with Casa Bollare VIP gifting house, providing glam and swag to top influencers of swim week. the morning continued with a fun poolside presentation by Nike Swim at the rooftop of Esmé, adding a dynamic twist to the day's lineup.








keeping us active, Allegra Paris led a powerful fitness class for Heroine Sport at The Reserve, showcasing the perfect fusion of fashion and fitness. The event was attended predominantly by models, all dressed in see-now-buy-now activewear looks by Heroine Sport, adding a chic touch to their workout routines.




THROUGHOUT all FOUR DAYS of paraiso, MIAMI DESIGN DISTRICT CELEBRATED SWIM WEEK AND SUMMER SHOPPING WITH rag & bone IN-STORE PARTY, BAOBAB POP UP AT ELLE’S BOUTIQUE, MONTCE WELLNESS CLASS hosted by joja , AND THE RHODE BOOTH.




starting the afternoon strong, Dippin’ Daisy’s treated influencers to an exclusive fashion presentation poolside at the plymouth, setting the scene for a day filled with style and innovation. Meanwhile, Colombiamoda made its grand debut in the US market with a vibrant event featuring music, networking, Colombian fashion, and insightful panel discussions.
Over at the PARAISO fashion tent, the Swim Up-cycle Challenge x Istituto Marangoni Miami, supported by Sharpie Creative Markers, crowned another deserving winner. under the mentorship of Agua Bendita, Rotem Bensaadon crafted two stunning looks from the brand’s dead stock fabric, earning a first place title and scholarship prize.
over at the south beach hotel’s enchanting courtyard, beloved Miami-based designer, Sigal, unveiled her latest collection full of sunset hues and stunning patterns.

Group of smiling women in swimwear posing outdoors.

A DJ wearing headphones and a textured white outfit, adjusting music equipment at a setup with a round mirror in the background.

Woman in a polka dot bikini with a yellow cover-up and accessories, holding a white umbrella at a poolside event.

Smiling woman in a blue dress with sunglasses, standing in front of a green background with floral decorations.

Two women posing in floral dresses among hanging colorful clothes outdoors.

A group of people at an outdoor event, including a man in a suit holding a microphone, and three women dressed in summer attire, standing under a sunlit canopy with greenery in the background.

A man and a woman smiling in front of a blue backdrop, dressed in casual summer attire. The man is wearing a patterned short-sleeve shirt and beige pants, while the woman is in a white sleeveless vest and a long, floral skirt.

Two women shopping outdoors at a clothing rack displaying dresses, wearing colorful floral dresses, and holding bags.

Two women talking in front of a clothing rack outdoors, surrounded by greenery. One woman is wearing a blue fringe dress, and the other has sunglasses and a patterned dress, holding a bag and a drink.

Outdoor fashion event with people mingling

Two women in elegant dresses stand outdoors; one wears a shimmering beaded dress and the other a textured green gown.

A group of people socializing at an outdoor event, with one woman wearing sunglasses and holding a metallic cup, and a man in a gray shirt engaged in conversation. In the background, there is a dark backdrop with text partially visible. The scene is lively and appears to be a social gathering.

Two people on a stage, one holding a microphone and the other holding a bouquet of flowers. They are facing each other, possibly during a presentation or award ceremony. The background has a large screen displaying abstract visuals.

Three female models walking on a runway wearing beachwear and swimsuits, with an audience in the background.

A model walking the runway in a green bikini with cutouts and a sheer white cover-up during a fashion show.

Group of women standing together on a stage, one holding a microphone

Model walking on runway wearing a blue shirt and paisley outfit at a fashion show.

A woman walking outdoors, wearing a purple bikini top, white open shirt, and a gradient skirt in shades of yellow, orange, and purple. She is in front of a fountain with trees in the background.

Model walking on a runway wearing a green patterned bikini top and matching pants, outdoors, with onlookers seated in the background.

Woman in a patterned swimsuit walking on a runway outdoors.
a radiant display of classic, elegant, and stylish designs by SHAN, the esteemed Canadian brand kicked of friday evening at the paraiso fashion tent followed by the unveiling of the luxurious swimwear and resort wear collection by Sinesia Karol. These showcases unquestionably stole the spotlight, captivating the audience with their extraordinary craftsmanship and fit. Sinesia's ongoing inspiration from her garden and the natural world continues to infuse her creations with a distinct vitality and effortless beauty.

A model in a white one-piece swimsuit walking on a runway.

Model wearing a black asymmetrical one-piece swimsuit walking on a fashion runway.

Male model walking on runway wearing black shorts, open black shirt, and slides at a fashion show.

Model wearing a purple one-piece swimsuit with mesh accents on a fashion runway.

A model walking on a fashion runway wearing a unique outfit featuring a large floral design on the top and flowing white pants. The background displays the brand name "Ginesia Karol".

Model wearing a white crop top and floral skirt with fringe on the runway at a fashion show.

Model on runway wearing a one-shoulder swimsuit with large leaf details, against a backdrop of a beach scene. She holds a light brown clutch and wears strappy sandals.

Fashion show with models wearing swimwear walking on a runway, one in a green dress at the center.
As social media leads the charge in influencer marketing, familiar faces and social media stars strutted the runway for Oh Polly Swim. Having the brand’s ambassadors live on the runway truly brought their campaigns to life at paraiso.




SATURDAY, JUNE 1
As we powered through day 3, Nigerian brand Andrea Iyamah whisked us away into an immersive wonderland, setting the stage for an unforgettable experience AT SOHO BEACH HOUSE’s rooftop, ocho. The air was alive with music and VIP guests, including the ever-glamorous Chanel Iman.

DJ performing outdoors at a wooden booth with a Pioneer DJ setup, wearing sunglasses and an orange top, against a backdrop of palm trees and a building.

Outdoor clothing rack with colorful dresses and outfits, surrounded by green potted plants.

Stylish woman wearing orange patterned outfit and sunglasses, posing indoors by a bar with flowers and drinks in the background.

Two women posing in elegant dresses in front of a leafy backdrop with "Andrea Iyamah" text. One wears a pastel pattern dress, the other a bright yellow dress. Tags include @chaneliman and @somkele_i.
Meanwhile, just a few floors down at the Beach bar, Soho House joined forces with Perfect Moment to unveil their new swimwear collection. This British lifestyle brand, already famed as a trendsetter in skiwear, has elegantly expanded into the swimwear market, continuing to make waves in fashion.

DJ performing behind a wooden booth with the words 'Perfect Moment,' surrounded by greenery.

A wooden star hanging outdoors among trees and foliage.

Woman in white shorts with a star design on the pocket, wearing a bikini top. A photo strip showing three people is tucked into the back pocket. Another person in blue and white striped clothing is partially visible in the background.

Three women posing playfully in swimwear in front of a "Miami Swim Week" backdrop; they are making kissy faces and holding cocktails, suggesting a fun and energetic atmosphere.
Kulani Kinis made a splash at The Plymouth, seamlessly blending fashion and fun in true Aussie style. with hampton water rosÉ flowing, a sea of pink hues set the scene and atmosphere buzzing with vibrant energy. it was truly the ultimate poolside paradise.

Colorful bikinis hanging on a pink rack

Two women posing at an event with a pink backdrop featuring various brand logos.

Posters showcasing swimwear displayed on pink metal stands outdoors, featuring models in various swimsuits.

Two women posing by a pool, one wearing a white outfit and the other in a green dress, in front of a building with multiple windows.
The day continued with runway shows, each infused with buzzy energy and attendees rushing from one photo-op to the next. The liveliness of Miami Swim Week was always a thing, but this year everyone was kept at the edge of their seat with the number of must-see shows and events. fashion shows from PQ SWIM, LULI FAMA, and CHLOE ROSE swimwear marked Saturday at the Paraiso fashion tent. . The day wrapped up with a fun-filled bowling party featuring Wilhelmina models decked out in Beach Bunny looks at the miami beach edition, perfectly blending style and playfulness.

Model walking on a runway in swimwear with a beach background, wearing sunglasses, a sheer plaid cover-up, and sandals.

Three models walking down a fashion runway wearing matching orange and pink zigzag-patterned swimwear. The background features a tropical beach scene with palm trees and a sunset.

Model on runway wearing a red fringe dress, beach scene backdrop.

Model walking runway in colorful bikini with braided hair and holding straw bag; tropical beach background.

Model walking on runway wearing a colorful, patterned dress with cutouts at a fashion show.

Model walking on runway in floral bikini during fashion show.

Model walking on a fashion runway wearing a black bikini with chain details.

A model walks the runway in a colorful floral two-piece outfit with long sleeves and a knotted crop top, paired with a matching maxi skirt, at a fashion show.

Model walking runway in silver bikini and boots with cosmic backdrop.

Model walking on runway in futuristic two-piece outfit with a galaxy-themed backdrop.

Model wearing a yellow bikini and silver boots on a runway with a cosmic background.

Fashion model walking down a runway in a black cut-out swimsuit and silver boots with a cosmic background.

People dancing and having fun at a party, wearing casual and party attire, with some holding drinks and others using their phones. They are in a lively, social atmosphere, likely at a club or event.

A woman in a turquoise bikini and white crochet skirt standing against a wooden wall.

Various colored bowling balls arranged on a bowling alley return rack.

A person wearing a white bikini top and beige cargo pants stands against a wooden wall. They have curly hair and are wearing a headscarf.
Naomi Newirth continues to design with instinct that separates ACACIA from the chaos of evolution— underscoring the reality of what it feels like to truly wear a garment, especially swim. Newirth’s personal style is well-established, a combination of consistent, easy-wearing silhouettes that seamlessly blend femininity with utilitarianism. The Resort 2025 Collection stands out with thoughtful color and fabric choices, showcasing muted purples, grays, deep greens, oranges, and vibrant neon. Designed for women of all ages, the collection balances practicality and sophistication while incorporating prints inspired by nature and geometry. Beyond her signature swim silhouettes, Newirth introduces crochet designs, earth-minded cotton shirred dresses, and an expanded denim collection, that has quickly become a staple in her personal closet.

Model wearing a halter neck midi dress with a colorful pattern, walking on a runway with blurred city lights in the background.

Model walking on runway wearing beige cropped jacket and pants with city lights in background.

A model wearing a white collared shirt and a white textured skirt on a dimly lit runway, with blurred city lights in the background.

Two models wearing blue floral dresses backstage at a fashion show.
SUNDAY, JUNE 2
PARAISO Miami swim week concluded with a spectacular day 4, brimming with must-see runway presentations and activations. ed hardy forever brought funky y2k vibes to soho beach house. tooth charms, bikini EMBROIDERY, and retro tattoos complimented the iconic brand’s rebirth of their swimwear line. The festivities continued at the rooftop cinema on Lincoln Road, where Maaji premiered their “resort stories” short film. This cinematic experience was seamlessly followed by a daylight runway show, setting a lively tone for the day ahead. Meanwhile, AUSTRALIAN powerhouse seafolly hosted a beautiful brunch and presentation at nikki beach. the collection showcased costal themes and gorgeous co-ords.

Two women DJing at a music event, wearing fashionably printed tops and standing at a DJ console, with shelves and decor in the background.

Woman in floral bikini with tattoos poses playfully, holding pigtails against a colorful abstract patterned curtain.

Woman in a baseball cap smiling at a party, wearing a white top and denim shorts, with people in the background.

Woman in glasses using a digital camera at a party, with others holding drinks in the background.

Model on runway in floral top and flowing pants, outdoor fashion show background.

Male model wearing colorful checkered swim shorts on a runway outdoors.

Model wearing a bikini and denim jacket on a runway with a green backdrop.

Model walking on runway wearing a floral bikini top and velvet pants with floral patterns.

Woman in white dress holding a fan with 'Seafolly' written on it, standing in front of tropical plants.

A woman DJ is standing at a Pioneer DJ setup, surrounded by equipment. She is wearing a colorful, patterned outfit and headphones. The background features a few plants and subdued lighting.

Two women standing together indoors, each holding a wine glass. The woman on the left wears a yellow and pink striped dress with ruffled sleeves, and the woman on the right wears a light yellow outfit with a palm tree pattern. They are in front of a bar with shelves holding various bottles and glasses.

A woman in a colorful outfit stands in front of a floral backdrop, holding a straw bag and wearing high-heeled sandals. The background includes flowers and lemons.
Leslie Amon, the epitome of jet-setting glamour, brought her collection to the PARAISO fashion tent, presented by Covergirl. Renowned for her chic and sophisticated swimwear, Amon's collection effortlessly combined luxury with playful elegance. Models, clad in Arezzo shoes, showcased a kaleidoscope of vibrant hues, each piece capturing the essence of summer.

Model walking on runway in crochet dress with starfish design, pink and orange gradient background.

Model walking on runway in a yellow bikini top and patterned skirt

Coconuts with "Leslie Amon Resort 2025 Show" text, dated June 2, 2024, at Paraiso fashion tent, 2300 Collins Ave, FL 33139, on a wooden surface.

Model walking on runway wearing orange dress with curly hair

Backdrop displaying palm trees and a sunset with text reading "Leslie Amon presented by Covergirl."

Model on runway wearing crochet top and patterned skirt with ocean sunset backdrop

Model walking on runway wearing a brown mesh top and fringed skirt.

Models walking on a fashion runway in colorful swimwear and dresses.
to finish out our closing night at paraiso, LA-based brand, axil swim, brought a youthful and energetic vibe to the miami heat. influencer stars joy corrigan, iskra lawrence, katie austin, and brooks nader stole the runway strutting for cupshe, followed by the ultimate celebration of swim week at moxy’s como como lounge. it was an unforgettable 5 days of celebrating paraiso miami swim week’s 20th anniversary.

Woman in a beige bikini posing with a black-and-white photo collage background.

Woman in bikini top and white pants holding a tote bag, smiling and posing with arms outstretched.

Two women in swimsuits posing energetically on a fashion runway, making playful gestures.

Model walking on runway wearing a colorful bikini

Model walking on runway in brown bikini during a fashion show.

Model wearing a tan one-piece swimsuit and strappy sandals on a runway.

Pregnant model wearing a swimsuit walks the runway at a fashion show.

Model walking on runway wearing an orange one-piece swimsuit during a fashion show.

Woman in a black dress posing in front of a surfboard backdrop at Miami Swim Week event.

Two women smiling and dancing near DJ equipment, wearing black and white outfits, in a lively setting.

Three women seated on a bench, holding cocktails, wearing summer dresses, with hair styled in buns.

Two people smiling and holding drinks at a crowded bar, with others socializing in the background.
Along with the support of the Miami Beach Visitor and Convention Authority, this season PARAISO Miami swim week official partners included Kevin Murphy, La Croix, CoverGirl, Sally Hansen, NAUTICA Fragrance, Sharpie Creative Markers, OTR cocktails, Beam Suntory, Icelandic Glacial, AREZZO, Pura Vida Miami, and New york Makeup Academy, among others*

Building facade with the phrase "You're exactly where you need to be" in cursive writing, and palm tree shadows.

Three women sitting on a striped lounge chair, toasting with cocktails in a tropical-themed setting.

Display showcasing new Sharpie creative markers with illuminated artwork and designs.

Two women holding bottles of ZenWTR water, smiling in front of a pink background with 'MIAMI SWIM WEAR' text.

A woman with braided hair signing a large, colorful wall with various messages and drawings. She is wearing gold hoop earrings and a white tank top. The wall includes text like "New York Makeup Academy Team 2024" and is part of a creative event or showcase.

Multi-tiered display of cupcakes on colorful stand with flowers and a cap on top.

Woman in a red cap and blue-striped shirt holding two small cupcakes, smiling indoors.

A decorative archway displaying the LaCroix logo and hashtags, adorned with tropical flowers and foliage.

Two women holding LaCroix cans, smiling at a promotional event with tropical background and branded items.

A person in a denim outfit stands in front of a backdrop with the text 'Miami Swim Week.' The backdrop features various logos and sponsors, including Paraíso and Sally Hansen.

A person wearing sunglasses, a colorful bikini top, and a sheer white sarong stands in a backstage setting with makeup mirrors and chairs labeled "Kevin Murphy."

Flower arrangement of white roses in a vase next to stacked Paraíso chocolate boxes on a wooden surface.

Sally Hansen director chairs with logo on a black background

Woman in a sleeveless dress with cutout design standing in front of an orange backdrop and green plant.

Backstage makeup session at a Covergirl event with a makeup artist applying makeup to a seated model.

Woman standing at a ship's wheel display, holding a perfume box, with "Nautica Fragrances" branding in the foreground.

Two people wearing "NY Makeup Academy" shirts in a dressing room with makeup mirrors and lights.
SUMMER FASHION SUMMIT
Day 3 and 4 of Paraiso Miami Swim Week started with Summer Fashion Summit. The 2nd annual two-day conference celebrated innovative ideas and brought together top national industry players from the field of swimwear, resort wear fashion, and driving forces in sustainability solutions. This intimate summit, held on June 1-2 at Miami Beach Convention Center in collaboration with SwimShow consisted of three sessions of panel discussion and masterclasses on each day, exploring current trends across summer fashion, sustainability, marketing and communications, with a lineup of visionary leaders spanning the fields of design, business, publishing, technology, media, and PR.

A group of women sitting together at an event, with some using smartphones. Two women in the foreground are taking photos or videos with their phones, while another holds a phone and a notepad. The audience appears engaged in the activity.

Two women sitting on a couch engaged in conversation; one is holding a microphone, the other is smiling. Both appear happy and relaxed. There is a small potted plant and a water bottle on the couch.

Man in navy blazer and white pants speaking into a microphone while seated on a gray sofa with ferns in the background.

Three women seated in a panel discussion, each holding microphones. The background displays text, indicating a summer fashion summit event. They are engaged in conversation, seated on a gray couch, with plants visible in the foreground.

A woman sitting on a gray couch holding a microphone, wearing a colorful dress, and surrounded by plants.

A person holding a microphone, gesturing with their hand, seated on a couch wearing a dark blazer and light blue jeans.

Orange backdrop with "Summer Fashion Summit" text, logos, and potted plants in front.

Audience seated at a fashion event, with some people taking photos while others listen attentively. A red backdrop with the words 'Summer Fashion Summit' is visible.

Panel discussion with three people holding microphones. Man on the left wearing glasses and a patterned shirt; two women on the right, one gesturing with her hand.

Woman speaking with a microphone on a panel discussion

Group of women seated on a couch at an event, attentively listening and using smartphones.

A group of women seated, one holding a microphone, at an event with an audience backdrop.