MIAMI SWIM WEEK
OFFICIAL PARTNERS
Only brands and partners participating through PARAISO are recognized as the
Official Partners of Miami Swim Week.
KEVIN MURPHY Vogue was one of the first publications to name Kevin the creator of ‘beach hair,’ a title and privilege that’s held near and dear. To make beach hair and the beach wave accessible to everyone HAIR.RESORT and HAIR.RESORT.SPRAY were developed. With the ability to enhance movement with a scrunch and deliver soft, natural-looking hold ANTI.GRAVITY.SPRAY is the ideal product to treat your hair to a day at the beach with the benefit of ingredients to add moisture, softness and shine.
The iconic MINI USA returns to PARAISO Miami Swim Week, bringing its unmistakable charm and legacy to the forefront of fashion and culture. A symbol of British automotive design, the MINI USA is diving into Miami Swim Week, celebrating the iconic brand spirit and the launch of its new models including the MINI Convertible. MINI USA will spotlight and collaborate with three standout designers at Paraiso: Leslie Amon, Azulu and British designer Oceanus, amplifying their visions and reflecting the brand’s values of innovation and bold self-expression, providing a direct link to MINI’s heritage.
Google Fiber, the official presenting partner of Miami Swim Week, is bringing the PARAISO Fashion Tent livestream to life with its faster, fairer, and kinder internet. “Connecting people to culture, creativity, and community is core to Google Fiber’s mission,” said Melissa Alvarez, Google Fiber Miami Success Manager. “We are proud to serve as the exclusive internet provider and presenting partner of PARAISO Miami Swim Week, helping bring the magic of the runway to viewers around the world.”
COVERGIRL, a beloved American brand, celebrates authenticity, diversity, and self-expression through beauty. Born in 1961, COVERGIRL offers accessible, affordable, and inclusive products for everyone, including foundation, mascara, lipstick, eyeshadow, and more. Through the years, COVERGIRL has partnered with inspirational, barrier-breaking, and diverse people as the faces of the brand. In 2018, COVERGIRL became the largest makeup brand to be Leaping Bunny Approved by Cruelty-Free International.
La Croix is making a sparkling return to Miami Swim Week in the PARAISO Fashion Tent, offering refreshing, sugar-free sparkling water to keep guests cool and energized throughout the shows. Can’t make it to Miami? We’ve got you! Grab your La Croix and join us via livestream to catch all the must-see swim trends, vibrant runway moments, and summer vibes from one of the season’s most stylish and fun events.
BLACKLANE, the world’s leading global chauffeur service, will serve as the exclusive VIP ride partner for the Swimwear Icons Honors Night. Throughout PARAISO Miami Swim Week, Blacklane will elevate the guest experience by providing seamless, stress-free luxury transfers for hosted press and buyers. With professional chauffeurs, impeccable service, and meticulous attention to detail, Blacklane ensures every VIP arrival is marked by comfort, elegance, and sophistication—setting the stage for an unforgettable week of summer fashion.
Jesse and his dad, Jon Bon Jovi, shared a vision to disrupt the wine category with a brand that is unlike all others. The father-son duo created the Hampton Water Wine brand concept with Ali Thomas and brought on famed French winemaker, Gérard Bertrand. The brand is creating loyal brand advocates, surpassing their category, and delivering double-digit volume growth year over year.
Basil Hayden is a small-batch Kentucky Straight Bourbon Whiskey, part of the Jim Beam brand. It's known for its smooth finish and a unique flavor profile, achieved by using a high-rye mash bill, a characteristic that distinguishes it from some other bourbons. The bourbon is aged in Clermont, Kentucky and is often enjoyed neat or on the rocks, as well as in cocktails.
LALO Tequila is a blanco (unaged) tequila made in Los Altos de Jalisco, Mexico, and is known for its pure, additive-free approach. It's crafted using just three ingredients: fully mature Blue Weber agave, Champagne yeast, and deep well water. LALO is a fresh take on the art of tequila making, honoring traditional Mexican practices while embracing a minimalist approach to flavor.
Nautica For Her, a collection of fragrances for women, carrying the elements of sea and sky brought together to refresh and uplift us. Jewel-like, the ocean ebbs and flows, grounding us with its endless rhythm.
José Andrés Group - Culinary experiences remain an essential part of a well-rounded, elevated summer lifestyle, and this Swim Week, Paraiso proudly partners with the José Andrés Group to bring that vision to life. With a shared passion for creativity, community, and unforgettable moments, the collaboration will offer guests a dynamic fusion of fashion and flavor. This partnership underscores Paraiso’s commitment to delivering immersive, multidimensional experiences that define the spirit of summer in Miami.
The Ritz-Carlton, South Beach Inspired by its rich history and iconic 1950s Art Deco building is the epitome of Miami glamour. After a complete transformation, this five-star hotel in Miami Beach pays tribute to the city’s culture and history with its collection of luxury amenities, an elevated pool overlooking the Atlantic, and a full-service spa that serves as a retreat for rejuvenation.
MARKETING AT PARAISO
Elevate Your Brand at Miami Swim Week
PARAISO Miami Swim Week is the ultimate platform for connecting with your target audience through only global summer lifestyle fashion festival. Featuring captivating Swimwear and Resort wear runway shows, innovative activations, and a diverse lineup of influential industry leaders, this premier event offers unparalleled opportunities to enhance your brand’s visibility. Engage directly with potential clients and customers, expand your network, and forge meaningful connections that will propel your business forward.
Join us at Miami Swim Week and make your mark in the vibrant world of swimwear fashion!
ELEVATE YOUR BRAND
Your Brand. Your Message. At the World’s Only Summer Lifestyle Fashion Platform.
Over 30,000 attendees descend upon Miami Beach, every summer to experience our world-renowned swim week and events around it. Our team spends the entire year curating every element of the event ensuring each year is unique and unforgettable.
Explore a diverse array of sponsorships, runway shows, engaging presentations, dynamic digital advertising, and tailored opportunities. Together, they offer the ultimate marketing solutions to elevate your brand and achieve your goals at Miami Swim Week.