TRENDTALK | PRIMARY SPLASH
Color Crush: Vivid Blue, Fiery Red, Yellow-Orange, Aqua Green
Key Details: Nautical Stripes, Twists & Cutouts, Chunky Beading, Textured & Innovative Fabrics
Designers to Watch: Leslie Amon, PQ Swim, Seafolly, Sinesia Karol
This season, swimwear turns up the energy with bold primary colors that command attention. Vivid blues, fiery reds, and striking yellow-oranges inject a sense of playfulness, while aqua green adds a refreshing contrast. The look is defined by nautical-inspired stripes, statement twists and cutouts, and chunky beaded embellishments that bring a handcrafted, elevated touch.
From high-impact color-blocked suits to innovative textures that sculpt and enhance, the Primary Splash trend blends modern design with a nostalgic nod to classic swimwear. Expect to see standout details like rope-inspired straps, mixed-fabric compositions, and artful draping that redefine the bold beach aesthetic.
Spotted on the runways of Leslie Amon, PQ Swim, and Seafolly, this high-energy trend is making waves across designer and contemporary swim brands. Whether you’re lounging poolside or diving into summer adventures, Primary Splash delivers a statement-making, effortlessly chic vibe that’s impossible to ignore.
