TRENDTALK | SAND & SKIN
Color Crush: Neutrals, Browns, & Green Accent
Key Item: Crochet Cover Up
Designers to watch: Leslie Amon, Sinesia Karol, AZULU
The "Sand & Skin" color story is emerging as a key swimwear trend for SS25, blending warm neutrals with soft skin tones, creating a natural, sun-kissed palette. Alongside this, crochet cover-ups solidify their place as a must-have item, influenced heavily by runway shows in Milan, New York, and London. Designers like Luisa Spagnoli, AZULU, and Leslie Amon are embracing crochet, showcasing intricate knit textures paired with soft swimwear styles. Mainstream brands are tapping into the trend, with retailers offering crochet pieces that merge beachwear and street style. This versatile look captures the effortless transition from swim to everyday wear.
Industry News: Pacsun has launched its second swim collection in collaboration with TikTok influencer Anna Sitar, bringing fresh styles for young consumers. G-III Apparel Group has acquired luxury swimwear brand Vilebrequin for approximately $106 million, expanding its premium portfolio, while J. Crew has introduced a sustainable initiative with its "Second-Life Swim" collection, focusing on recycling and eco-friendly fashion.
