For the first time in almost two decades swim week runways in Miami will present designer collections to the media one month earlier, June 8 - 11, 2023. The swimwear industry date change is a direct response to

This past spring, lingerie empire Victoria’s Secret invested $18 million dollars into millennial entrepreneur-run swimwear brand, Frankies Bikinis. The percentage of stake into the company is unknown, however the investment sparks two major questions for budding designers building their own brands from scratch; How can I best position my brand to catch the attention of investors, and will I be next?

The pandemic accelerated the trend of designers going direct-to-consumer, which had already been in motion for years. The shift is unlocking the freedom to their decision about what they create, how much is produced, how it’s shipped, when it’s delivered, and what it should cost.

With schools and studios closed and access to materials limited, the students had to rely on themselves during their senior year, finding different ways to cope.

In these challenging times we must slow down, and think about innovation. We took time to discuss experimenting, new techniques, and cuts with the founder of Thaikila, Marie Laure Becquelin - plus their Vegankini featuring all vegan ingredients.

Natalie Lim Suarez of Natalie Off Duty is ready to tackle the swimwear world. Her novel swim collaboration managed to divert our thinking away from the fashion world's cookie-cutter perfectionism, and make it invigorating.

Remember in the past, when you couldn’t wait for the year to end and half-joked that it was the worst year ever? Let’s just say you spoke too soon. PARAISO quickly connected with few of our favorite brands to hear their thoughts.

Remember in the past, when you couldn’t wait for the year to end and half-joked that it was the worst year ever? Let’s just say you spoke too soon. This was arguably a worse year across the board, but here’s the silver lining: a difficult year that’s seen staggering unemployment and countless shuttered businesses also became a stage for certain causes to shine, and reevaluation all around.

PARAISO quickly connected with few of our favorite brands to hear their thoughts.

With some planning, and your team’s proactive approach to marketing for the holidays, you can drive more sales and revenue this season. From offering personalized experiences to sharing gratitude, your company has a variety of options. Try these 10 smart holiday marketing strategies!

Like many countries in Latin America, Colombia has a rich culture in terms of art and its artisans. Because of its history, the country developed a strong economy with established designers that have their own local boutiques and loyal clients,” said Kelly Talamas in 2016 for BoF, then newly appointed creative director of Vogue Mexico and Vogue Latin America.

We’ve definitely leaned into some of the channels and marketing strategies that we were merely testing at one point.

The runway is a consistent resource for clever styling tricks. The buzzy trend calls for wearing your swimsuit when the sun goes down. Versatility is everything, and it seems that your summer investment is artfully paying off!

PARAISO team is sharing our hand-picked edit of the best vacation-inspired essentials you can shop on Amazon Prime Day.

We caught up with Merve Kardes Misirli, the entrepreneur behind the rapid-rising luxe gem out of Turkey, Normaillot. The measured founder and CEO elaborated the near certainty of Normaillot’s success, planted solidly in the foundation of their search for inspiration, innovation, and sophistication.

The men’s corner has been overlooked, to say the least. Still polyester dominated, this industry segment is yearning for a community driven push into relevance and eco-consciousness.

Although the world’s largest marketing event for the swimwear and resort wear industry presented next year’s collections in a smaller and socially-distanced capacity, the creativity and trendsetting at PARAISO proved to be anything but diminutive.

In conjunction with the fast-approaching National Voter Registration Day (September 22), Paraiso Miami Beach is amplifying the efforts of the Council of Fashion Designers of America to galvanize and spur the fashion industry to support I Am A Voter (IAAV). This nonpartisan movement that aims to create a cultural shift around voting and civic engagement.

“The collection started way before Covid hit. We looked at everything again, decided to change our color palette and add an optimism with a neon pink. Runway presents a lot of the BB bestsellers, and some news styles as well. Stays very true to the Beach Bunny aesthetic.