For the first time in almost two decades swim week runways in Miami will present designer collections to the media one month earlier, June 8 - 11, 2023. The swimwear industry date change is a direct response to

The pandemic accelerated the trend of designers going direct-to-consumer, which had already been in motion for years. The shift is unlocking the freedom to their decision about what they create, how much is produced, how it’s shipped, when it’s delivered, and what it should cost.

With some planning, and your team’s proactive approach to marketing for the holidays, you can drive more sales and revenue this season. From offering personalized experiences to sharing gratitude, your company has a variety of options. Try these 10 smart holiday marketing strategies!

Email is an often underrated, yet very powerful marketing tool for increasing brand awareness and driving customer engagement. Brands are aware of this, and eager to succeed quickly.

Times in which you concede what it is that you actually need – yes, life-changing and paradigm-shifting, but guess what? The same is happening to the consumer of your brand. Millennials lead the way for brand skepticism, with 52% stating that always research for background information before buying.

Shivers. If retail giants of yore and present alike are filing, or preparing to file, for bankruptcy – what is the lone brand to expect?

Times of the brand leading the consumer are soon to become a thing of the past, usurped by the new generation using companies and their products however they deem meaningful.

Karina, the founder of Stitchlab, a talent incubator showcasing the best curation of Latin American designers in the US, invited PARAISO’s Creative Director, Natalija Dedic Stojanovic, and Catalina Hernandez Bernal, Fashion Export Manager of ProColombia to an insightful interview via @stitchlabmia IG Live.

Everyone in the industry is very nervous and thinking of their business…

Hannah Myers, a senior at The Fashion Institute of Technology (FIT) and the winner of Paraiso UpCycle Challenge is one of many students that won’t be able to present their collections at their annual graduate shows.

Vitamin A is changing up the swimsuit game with new eco-friendly fabrics you will be adding to your wardrobe this summer! The sustainable swim brand has taken their eco-friendly fabrics a step further with this innovative, plant-based material.